Communication Coach
Empowering You To Communicate With Clarity, Truth And Confidence
About Us Is About … You and Us
Who are You?
You Are
- Business Owner
- Professional
- Executive Leader
- Business Manager
- Team Leader
- Sales Manager
Who Am I?
I am a Communication and Sales Coach and I work with you to become an effective communicator.
I work with organisations and individuals to understand and learn effective communication skills.
- Sales skills are based on effective communication.
- Life skills are based on effective communication.
- Leadership is based on effective communication.
The question I ask clients: “Are you getting your message across?”
Effective communication is essential for harmonious and fulfilling relationships. Working with clients, I found it to be the answer to many problems.
When effective communication strategies are not in place, people and organisations experience many problems, including:
- A lack of team engagement, cohesion and enthusiasm;
- Mediocre performance;
- Ineffective Leadership;
- Stress and anxiety;
- Expectations not being met; and
- Low sales conversions.
To solve these problems, I provide Coaching and Training services focusing on communication.
I believe that the way we communicate determines the quality of our lives.
It also determines the quality of an organisation’s results. With the right strategies, teams become engaged, inspired, and super-productive.
This always translates into harmonious workplaces with better bottom-line results.
I leave my clients delighted that communication challenges provide opportunities for business development and to grow relationships.
I connect them with their power to live their lives with relevance, influence and above all, fulfilment.
My Story
For over 30 years, I worked in insurance and financial planning as a certified financial planner with a major financial institution. In working with clients, I realised that financial issues result from patterns of behaviour. Patterns that permeate all areas of our lives. The financial “problems” are symptoms of what we’re communicating to ourselves at an unconscious level, i.e. our deeper-seated beliefs.
By working on the behaviours driven by beliefs, I enabled clients to address the root problems. That helped them achieve financial success. I observed that it also affected the other inter-related areas of their lives.
As a financial planner I was touching the surface. I could see how the work can help clients address other aspects of their lives.
I wanted to develop a broader view of the patterns and behaviours we repeat that can hold us back. Therefore, I undertook formal training with an organisational psychologist – who specialised in executive leadership and organisation development – on communication and emotional awareness. This training was fundamental to how I work with clients today and is a unique aspect of my coaching.
Our beliefs and behaviour patterns affect our experience of life. I engaged in further training with national and international leaders gaining professional accreditations and commenced as a coach focusing on communication, in 2011.
My Work Today
The power of change is with you. When you change, it’s like the other has changed.
The messages we give ourselves are very powerful. Changing those that no longer serve us, is possible. When we change our beliefs, we change our behaviour patterns. We release ourselves from the handcuffs we have created that restrict our lives. You hold the key. My role is to help you find where you put it.
Relevant Training And Qualifications
- Meridian Energy Practitioner (EFT, Matrix Reimprinting)
- NLP Practitioner
- Associate Certified Meta Coach
- Sales Coach and Trainer
- Sales Management Trainer
- BNI Area Director – Business Networking
Change Yourself, Change Your World
What Roy Offers
I help clients reduce their stress, so they are able to “respond” to challenges with clarity
When we’re stressed, we go into the survival mode of fight, flight or freeze. That impacts how we behave and communicate with people. It affects our personal and business relationships. Our self-relationship is also affected.
Coaching clients in those situations helps to “calm the farm”. I guide them to access their own resources to resolve their problems with clarity.
The powerful aspect is that I help clients “find their voice and step into their power”.
I provide a 30-minute meeting, at my cost, to discuss the issues they are dealing with. In that discussion, I let them know if and how I may be able to help them.
If so, we work on a program to help them resolve their challenges.
Many rivers to cross
But I can’t seem to find my way over
Many Rivers to Cross – Jimmy Cliff
Working 1-on-1 With Roy
What Is Holding You Back In Business Or In Your Personal Life?
Over the years I have worked with:
- Businesspeople on leadership and through stages of business
- Individuals at challenging stages of life
- Sales people who have plateaued in their results
The one thing they all have in common, whether they have come to me for business or personal reasons, is the awareness that something was holding them back.
It could be any of the following:
- Anger
- Tendency to self-sabotage
- Blame shifting
- Inability to reach the goals that they have set
- Repeating the same patterns of behaviour that lead to frustration or ‘failure’
- Low sense of their own ability
- Sense of being uncovered – ‘what right have I to tell people this?’
- A constant need to please others, to be liked
- Fear of judgement
- Fear of making the wrong decision
- You feel like you don’t belong
- Don’t want to “upset” people
- Concern they’ll resign
The source of the problem is personal to you, but the process for resolving it is the same.
Working with Roy Aveling
“Many people fear that working with a coach at this deeper level will mean talking about a past they don’t wish to reveal. Roy’s interest lies in the way past events are impacting the present, not the events themselves … you don’t have to tell him your history.” (withheld)
Whether you are looking for support and direction to resolve issues and blocks in business or your personal life, the process is the same. We start with a complimentary initial discussion.
The initial discussion gives us both the chance to see if we can work together. If the answer is no, then I may be able to suggest other avenues for you to explore to get the support and guidance you need.
If the answer is yes, then we can begin with the 5-point process to successful change.
The 5-Point Process
I work with you through a 5 Step Process
- Identify the issues and blocks that are holding you back
- Discover the old patterns of behaviour that are being repeated
- Shift these patterns through energy work
- Reconnect the power in you to help you take back control and change your script
- Create a new experience of life
You may be experiencing situations in which you feel powerless and not heard. This is about finding your voice and stepping into your power in situations you feel you’re not showing up as your best.
I can see clearly now, the rain is gone
I can see all obstacles in my way
Gone are the dark clouds that had me blind
It’s gonna be a bright, bright
Sun-shiny day
I Can See Clearly Now – Johnny Nash
How long does it take?
You will begin to feel a difference after the very first session. Every client is different, so to create a tangible shift in behaviour, I ask clients to commit to 2 hours a week for about 6-months to begin with, after which we review progress and reassess our goals.
Emotional Freedom Technique (developed by Gary Craig)
I often use an energy modality, Emotional Freedom Technique (EFT), to help clients effectively resolve problems.
EFT is a powerful energy-based technique that helps release the emotional grip of past negative experiences – clearing the blocks that hold you back from achieving your personal or professional goals.
While thinking our way through problems only gets us so far, EFT bridges the gap between thoughts and emotions, allowing real transformation to take place. It involves gently tapping on specific acupressure points while acknowledging what you’re feeling – helping to bring fast and lasting resolution.
I discovered EFT while working through my own challenges, after trying other therapies with only partial success. The results were so profound, I went on to become a certified practitioner in 2009 and have since used EFT to help clients resolve deeply rooted issues – some dating back to childhood.
EFT is one of the most effective tools I’ve found to make that change possible.
My mantra is: “Change yourself, change your world.”
What’s Best For You?
Communication Coaching
For Relevance and Influence – Find your voice and step into your power.
Sales Coaching
For Quality, Career and Enrichment
Leadership Coaching
For Motivation, Inspiration and Fulfillment
Transformations In Their Own Words
“I’ve worked with Roy for over seven years now, and it’s been one of the most valuable experiences of my professional and personal life. As both a business coach and mentor, he brings a wealth of knowledge—always delivered with clarity, empathy, and the occasional well-placed dose of humour that makes even the most nuanced topics feel approachable.
What sets Roy apart is his ability to communicate in a way that’s both practical and deeply engaging. His guidance on leadership, strategic thinking, and business communication has shaped how I lead, make decisions and connect with my clients, colleagues, and family. Roy challenges you to think differently and ensures you walk away with tools you can put into practice immediately.
His impact has extended well beyond my business—it’s guided how I try to be more present, thoughtful, and intentional as both a father and a husband.
I’m incredibly grateful for Roy’s mentorship and consider him one of my dearest friends. I would confidently recommend him to anyone serious about growing both their business and their capacity as a leader and a person.”
Luke F
“I have worked with Roy over several years now and I have greatly profited from the experience. He has helped me significantly through my transition to retirement; part-sale of my business; business communication with shareholders/stakeholders; and now in my personal life.
One of his greatest strengths is his ability to ask the right questions in a non-judgement way and provoke a deeper knowledge of self.
I am sure he will continue to enrich my life.”
Charles Ryder, Rivervale WA
“I am really grateful that I have been able to work with Roy Aveling over the past year.
I have always done self-work which I gain good results from, but by working with Roy I have been able to gain more insight and healing to certain areas where I only had limited progress in the past.
The benefits from these sessions have influenced my private life and my business life.”
Beth L, Perth WA
“When you are in business or a leadership position you bring your whole self to the table. Your business and personal lives are intertwined – you can’t just switch personal concerns off when in the office or tuck business worries away when you are at home. Many people try this and for a while it may work but eventually you find yourself reliving the same cycles of stress and these create the same limitations that have always been there.
The work Roy does empowers you to take back control, to step into your power and use your energies to achieve the outcomes that you are truly capable of.
In addition to his business knowledge, he has a tremendous capacity to understand the human condition and to uncover the areas that are causing you to block your own success.”
Lesley M, New Zealand
“Roy provided a ‘safe’ place for me to work through my issues. He is non-judgemental and able to hear not just the words I say but the meaning behind them. He has a genuine empathy and understanding of my business and through his coaching I have moved steadily away from my old patterns and understanding of myself, to a new, stronger, more confident position where I am in control of my own happiness and success.
Working with Roy over the years I have learned to release stress through energy work, I have learned how to really listen and develop self-reliance.
I have learned to take personal responsibility and develop a stronger relationship with myself. All of these things have enabled me to navigate my business through some substantial changes.
I have regained my self-value, something that was significantly impacted by serious unwarranted threats to my business.”
Russell S, Perth WA
“Roy has the skill to ask the right questions to uncover what is actually going on that is preventing good quality decisions being made.
Although Roy has sound business knowledge, it is his ability to uncover the source of the stresses and blocks that are preventing people from fulfilling their goals that make him an invaluable asset and a powerful coach for people – whether you are in business or not.”
Donald M, Australia